Experiences
I learn by doing things that I love and by doing things that make me uncomfortable. I learn by repeatedly succeeding and repeatedly failing. I am a believer that novelty, discovery, and curiosity are inherent to the human experience, which involves trying everything—whether or not I succeed or fail.
Explore my Recent & Human-Centric Experiences, as well as Past Experiences
Recent Experiences
Living in the "now"...
Softdocs
Explored the sales side of marketing at Softdocs - helping out with lead generation at the top of the sales funnel where I monitored platforms like Salesforce, Pardot, Whova, and Sprout Social.
Coming soon.
Hoosky
I am a co-founder and current CEO of Hoosky, a lighthearted college merchandise brand parodying Northeastern University. Our mission is to make college merchandise accessible, and to promote community across Northeastern global campuses. We are partnered with Northeastern University, and Hoosky is set to be in NU's Bookstore by late 2024 or 2025!
Human-Centric Experiences
Activist involvement in feminism, social culture, mental health awareness, and more...
Rabble
I worked with Rabble, an up-and-coming social discovery mobile app and data-driven tech startup that focuses on providing culturally rich and local activist experiences to communities and brands. Serving as a freelance social media manager, I developed content marketing strategies and optimized our social media presence.
Coming soon.
Give n' Glow
I was a Project Manager for Give n' Glow, spearheading a marketing consulting project that aims to recommend quality marketing and business operations strategies. I also onboarded with GNG as a Growth Advisor. Give n' Glow is a feminist nonprofit organization focused on redefining accessibility to beauty care through education and donations to underserved populations.
Social Media and Algorithmic Womanhood
I am pursuing an independent marketing research project supervised by a faculty member from DSMB, NU's business school, coupled with a TEDxTalk to be presented in 2025. I am investigating how identity is tied to market forces via the rise of Gen Z social media "aesthetics" (think E-girl, alternative girl, coquette girl, etc.) and its interplay with commodification and cyberfeminism. See more →
Dear Asian Youth
Dear Asian Youth is a non-profit organization of Asian youth dedicated to uplifting and promoting the Asian community through intersectional activism - totaling 100k+ Instagram followers, $30k+ in donations, 180+ chapters across 17 countries, and a global audience of roughly 4M+ Asian youth. I served as DAY's Marketing Director, leading the organization's marketing strategy ranging from organic and paid social, website, content, analytics, sponsorships, partnerships, and PR.
Coming soon.
Mental Illness VR Role-Playing and Visual Novel Game
My most recent passion project revolves around creating a first-person role-playing and storytelling game with a VR feel. My goal is to educate and accurately portray the genuine, day-to-day lived experience of each of the mental illnesses in the DSM-5 through interactions in a digital space replicative of reality. I will be working with game developers and game design artists. Coming soon.
Past Experiences
Reflecting on the past...
NU Entrepreneurs Club
I push forth NU E-Club's mission to Educate, Inspire, and Empower as Co-Director of Marketing, formally their Content Coordinator. I led an 8-person team in strategizing on-the-ground and digital marketing efforts. I also generated weekly entrepreneurship newsletters and produce shortform video content.
Baystate Financial
I worked as a part-time Marketing Intern for Baystate Financial. Baystate Financial prides itself on being a customer-centric, full-service financial firm and philanthropic organization that has helped people pursue their financial and wealth management goals since 1901. I created marketing content and collateral, as well as strategized social media campaigns.
Art4All
I was formally the Creativity Director of Art4All, leading the synthesis and execution of art services events and campaigns. Art4All is an art services community organization that holds a chapter at NU, focused on providing education and arts materials to underserved populations.
Commonwealth Financial Network
My first co-op through Northeastern was with Commonwealth Financial Network as a Technology Communications and Change Management co-op. I opted to challenge myself for my first co-op by trying out corporate communications in the financial services industry—a realm I was not familiar with.
My work was internal facing!
@Sleepybreezy
@sleepybreezy was a trendy Gen-Z Instagram blog that I grew for a short time in high school, focused on hot topics, opinions, story times, and general entertainment in the form of eye-catching slideshow carousels and images. My brand was satirical, ironic, edgy, vulgar, and a subversion of the "niche meme" trend originating in 2017. I achieved 20k+ followers, as well as 50k+ likes and 500+ comments on best performing posts.