@Sleepybreezy
@sleepybreezy was a trendy Gen-Z Instagram blog that I grew for a short time in high school (primarily active from March-Oct 2018; revisited in 2020 and 2021), focused on hot topics, opinions, story times, and general entertainment in the form of eye-catching slideshow carousels and images. My brand was satirical, ironic, edgy, vulgar, and a subversion of the "niche meme" trend originating in 2017. I achieved 50k+ followers (that dropped to 20k~ after a long hiatus), as well as 50k+ likes and 500+ comments on best performing posts.
Examples of content I created and/or curated:
Explicit Content Warning
Take a look at the Hall of Fame, User-Generated Content, Tellonym, and Analytics
Hall of Fame
User-Generated Content
Tellonym
"Tellonym is a cross-platform messaging app to have questions answered. Tellonym was created as a means to give and receive anonymous feedback."
Advice Column
Comments Section
Analytics
After starting my Instagram account in mid-March of 2018, I hit 30,000 followers by the beginning of August 2018. I was averaging an engagement rate of 48~%, 1200+ likes, and 500+ comments.
"The average influencer engagement rate for Instagram is 3%, although this varies across different follower categories." (2022)
Benchmark: 3%
@Sleepybreezy: 47%
Updates
2023 return to influencing...? Coming soon.